Craig Larsen, CEO of Revita Medical Wellness, has over 20 years or entrepreneurial experience. Beginning his relationship with Revita Medical Wellness as a patient – seeing first hand the quality service, innovative medical treatments, and real results he was benefiting from – Craig knew he could add value to the organization and became CEO in 2011. Since stepping in as CEO, through his entrepreneurial spirit, strategic vision and creative thinking, Craig has continued Revita’s growth as a thriving, nationally acclaimed health clinic.
Before joining Revita Medical Wellness, Craig achieved great success launching, owning, and operating multiple businesses, ranging from his education-based company LearningStation, to the technology initiative CNP. He had a very successful foray into the banking industry, founding Aquesta Bank, and engineered a business venture in manufacturing, serving as the president of Industrial Timber.
In all of these pursuits, Craig led with passion, vision, and strategy. His keen business sense, courage, and foresight enabled him to steer these organizations steadily through times of prosperity and change, to engage employees on a deep, meaningful level, and to satisfy his innate need to create.
It was at this point in his career, Craig discovered that he wasn’t feeling or performing at his best like he used to. He noticed significant changes and researched the best ways to optimize his current health. This is when he discovered Revita. Through the course of Dr. Peter Fotinos’ care, Craig noticed total revitalization in his overall health and performance and knew he wanted to become a part of Revita Medical Wellness in the future.
In 2011, Craig worked closely with Don Nicholas on structuring plans to enhance the Revita Medical Wellness experience and future franchises. During the sad and unfortunate events of the loss of Don Nicholas, Craig supported and managed the company through these difficult times and then later purchased the business. Craig Larsen now serves as CEO of Revita Medical Wellness and continues to be committed to Revita’s success and the overall goal of providing exceptional, executive-level care.
A North Carolina native, Craig graduated from North Carolina State University with a degree in Accounting and Business.
Craig is the proud father of two girls Rachel and Nora. He enjoys cross-training and virtually all outdoor sports.